December 17

How a digital marketing agency creates financial buyer personas

first_img 42SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr First of all… what IS a Buyer Persona and why would your credit union or your digital marketing agency care about these anyway?Well, according to HubSpot “a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”And WHY does a credit union or community bank NEED to create these?Well, as with most things in marketing or sales, if you can relate on an individual level to a concept, it makes it much easier to design content or other marketing or sales communications that will resonnate with your audience. In a nutshell… if you really know WHO someone is, then you will be able to better deliver what they are looking for. This just makes logical sense.When creating a buying persona for a credit union or bank client, we like to start slowly, focusing on 2-3 targets first. Afterall, you have to walk before you can run. continue reading »last_img read more

September 28

MHI Vestas Inks 100-Turbine Deal for Moray East OWF

first_imgAfter being selected as the preferred turbine supplier for the Moray East offshore wind project in October 2017, MHI Vestas today (21 August) signed a conditional agreement with Moray Offshore Windfarm (East) Limited for the supply and installation of one hundred of its V164-9.5 MW offshore wind turbines. Image: MHI Vestas Offshore WindThe 950 MW offshore wind project, located 22km off the coast of Scotland, won a Contract for Difference (CfD) from the UK Government in 2017, under which it will supply electricity at GBP 57.50/MWhr.MHI Vestas CEO, Philippe Kavafyan, said: “With this conditional agreement, we are exceptionally pleased to see Moray East move one step closer to Final Investment Decision.” “The supply of 100 units of our V164-9.5 MW turbines, the most powerful commercially available turbine in the world, is confirming MHI Vestas Offshore Wind’s strong UK pipeline,” Kavafyan said. “This translates into clean energy jobs locally and across the UK through our production of blades on the Isle of Wight and the local offshore wind supply chain.”Moray Offshore Windfarm (East) Ltd – a joint venture company owned by EDP Renewables (56.7%), ENGIE (23.3%) and Diamond Generating Europe Limited (DGE) (20%) – recently announced Fraserburgh as the preferred Operations and Maintenance (O&M) port for the project.The O&M port will provide the principal onshore base from which the wind farm will be operated, and from which routine maintenance activities will be undertaken.DEME Group’s subsidiary GeoSea will be responsible for the Engineering, Procurement, Construction and Installation (EPCI) of wind turbine foundations and three offshore substation foundations, and will also transport and install the three OSS topsides.Offshore WIND Stafflast_img read more

August 13

Barcelona humiliation can help PSG in Real Madrid clash – Emery

first_imgReal host PSG on Wednesday before travelling to the French capital for the return on March 6.The French side have invested huge sums notably to sign Neymar as they chase the dream of winning the Champions League, although they have not made it beyond the quarter-finals since the Qatari takeover of the club in 2011.“Respect is gained and history is made on the field,” admitted Brazilian defender Marquinhos.“It is not easy to win a competition like this. We need to go through a lot of things on the way, but each season, and every day that goes by, we are working and getting closer to our objective.”Share on: WhatsApp Madrid, Spain | AFP | Paris Saint-Germain coach Unai Emery believes his side can benefit from the memory of last year’s stinging defeat to Barcelona when they take on Real Madrid in the Champions League on Wednesday.“Perhaps our preparation began with that match. We have not talked about it a lot but we have spoken very clearly about what happened,” Emery said at a press conference at the Santiago Bernabeu on Tuesday ahead of the last 16, first leg.“We have learnt a lot. I think we are better prepared now and ready to compete.”The memory of last year’s tie — when PSG collapsed late on to lose 6-1 at the Camp Nou having won 4-0 at home in the first leg — continues to haunt the French club, but they see this tie with the defending champions as an opportunity.“This is a chance for us to keep growing as a club by playing against the reigning champions and the team that has won the most titles. We want to get to that level,” Emery added.last_img read more

August 3

Bombers break up the Storm, blast Kimberley 58-10 to defend Kootenay Zone Rugby title

first_imgThe L.V. Rogers Bombers once again make it look easy in defending its Kootenay High School Rugby Zone title with a convincing 58-10 victory over the Selkirk Storm from Kimberley Wednesday afternoon at the Lakeside Pitch.However, the joy of victory quickly turned sour as the Bombers lost a few more key players from an already depleted lineup.“It was a good game for us but we suffered another ankle injury and one of our players (Jake Lock) may have broken his hand,” said Bomber coach Michael Joyce.The Bombers probably lost key player John Katountas for the season with an ankle injury while Simon Yole also did not play in the zone final.Jake Lock was off to the hospital to get x-rays on his injury hand.The Bombers, undefeated against Kootenay opposition this season, rode the strong play of Lock and Louis Locksnik to a 27-10 halftime lead. In the second half the Bombers played better on the defensive side of the ball as the hosts piled on more points.Lock finished the contest with three tries while Louis Locksnik added two major scores.The Bombers now advance to the B.C. Rugby Championships May 30 to June 2.First up for the seventh-ranked Bombers — the highest ranking for a rugby team from LVR — in the recent AA poll, is the tenth-ranked team.The game, against a still to be determined opponent, is being played Saturday, May 26 in Kelowna.LVR then travels to Abbotsford for the remainder of the provincial tournament in Abbotsford.“It’s disheartening for sure,” Joyce said when asked about all the injuries on the eve of the provincials.“You definitely would like to go to provincials with the team that got you there.””But we practice (Thursday) so we’ll get out on the pitch to start to prepare for provincials,” he added.last_img read more

December 18

Western Cape plans Mandela heritage route

first_img17 July 2015A heritage tourism route tracing the journey of Nelson Mandela in the Western Cape will be submitted to Cabinet for approval next month.The provincial minister of economic opportunities, Alan Winde, said yesterday that as part of the province’s growth strategy, entitled Project Khulisa, a series of initiatives were being proposed to boost Western Cape’s heritage tourism offering.Five sites had been identified for the proposed Mandela journey: Robben Island, Pollsmoor Prison, Drakenstein Correctional Centre, City Hall and Parliament.The proposal would be included in an action plan aimed at growing the tourism industry in the province.“Project Khulisa has shown that under a high-growth scenario we can increase the economic contribution of the tourism sector by up to R28-billion from R17-billion,” Winde said.“Under this same scenario, it could add up to 100 000 formal jobs. Currently, 204 000 residents are formally employed in the tourism sector.”The proposal stemmed from South African Tourism’s mobile app, which was based on the “Madiba-inspired tourism attractions” map, he explained.“The map was launched in 2014 to encourage local and international tourists to walk in the footsteps of Madiba.”Source: News24Wirelast_img read more

December 16

Live Blog: IBM Lotusphere is all About Social Business

first_imgalex williams A Web Developer’s New Best Friend is the AI Wai… Related Posts Top Reasons to Go With Managed WordPress Hosting Tags:#cloud#news 9:13 A.M EST: Every 1% in improvement saves over $50 million says Sandy Carter. One of the strongest marketing vehicle for IBM is the social media aggregator. Social media is leveraged in all of IBM’s marketing. All employees are active brand ambassadors.9:16 A.M EST: Twitter stream is getting antsy. We want the demos! More panels. An executive from RBC, a Canadian bank, is talking about using the Web to improve customer experience. Australian Football League is developing a portal for the league. The portal term is testament to this community here. It’s a term we do not see often used in the world of social technology. Social business is different in big business. 9:30 A.M EST: People cheer! Time for the demos!9:32 A.M. IBM executive is doing introduction for the demos. The new technology is called NEXT and its social business framework. We’re getting a demo for the new IBM customer experience suite. It integrates CoreMetrics for data visualization. New in Notes Next is a social calendar. Shared calendars has an updating experience. Now we are talking about Notes. Demo seems to be a bit all over the place.9:43 A.M. EST: Notes Traveler has activity stream. This is where IBM has a huge advantage over Microsoft, which lacks any activity stream features, except what is now in the early stages of development.9:44 A.M. EST: Showing unified communications in Traveler. Review of product details. APis in tool kits provide the basis for integration with multiple apps.9:51 A.M EST: New mobile demo showing new IBM development on Nokia platform. Demo shows how devices are getting more powerful. It’s a collaboration device more than anything. 9:54 A.M EST: Hearing about LotusLive success. Naming customers is always a big deal at these events. We’re not seeing demos. Are demos over?9:56 A.M. EST: Domino applications are now portable to the cloud. Applications will be deployed by IBM partners. IBM is offering a 30-day trial to use the IBM cloud for Domino.10 A.M. EST: Seeing demo. LotusLive Next project manager is showing her access to activity stream, mail and calendar. Mobile voice mail is configured to show up in activity stream. Message can be played in browser and text appears, too. Seeing how image can be seen in context with page the person is visiting. She is showing Lotus Live Symphony – which is integrated, real-time co-editing. Document can be marked up for others to follow up about. It includes in-line commenting. Symphony includes e-signature technology from partners. 10:05 A.M. EST: Reap: enterprise analytics is now offered on Lotus Conenctons 3. Social is everywhere in these apps. You see it in activity streams. This is the combination of Cognos and Lotus. It’s collaborative analytics.10:11 A.M. EST: LotusLive Symphony is ready this week. To me – Lotus Symphony is the highlight of the demos.Using subcommittee system in Symphony 3 to plan work more effectively.New web-based video capabilities that is integrated into enterprise communications systems such as Polycom. Audio and Web video will be integrated into communications environments.10:17 A.M EST: Showing customer experience suite. Changes to Web site updates are seen in real-time. It can be edited in real-time and annotated to see who has added notes. Why is this all a big deal? Paul Greenberg just asked that question. I have to agree that this does not seem that new. Facebook feature is the coolest yet. Facebook friends can be dragged and dropped into Web page. 10:22 A.M EST: Activity stream for Web page updates are available on mobile devices. You can see the updates as it would appear on a device such as the iPhone. Lead are tracked through Sugar CRM.10:23 A.M EST: Demos went well. That’s the first session. Back soon!10:47 A.M. EST: We are at the press conference. These are not always the most exciting of events. But let’s start with the discussion about open standards. Rennie says HTML5 is a big commitment. Open activity streams and OpenSocial are areas of commitment. SAML and OAuth are important, too. Rennie is saying Salesforce.com approach is wrong. It’s not open. Points to IBM’s interest in SugarCRM. 10:52 A.M. EST: Forbes.com reporter asking question. He says everyone talks about the cultural change we need. What do we do to navigate? What we have not seen is entire development process is reshaped. Social media is used as a spice but is not part of the process. Answer is in the examples. Process changes organically. So clear that social technology is mainstream. How can you tell? The big companies take the spotlight. 11:02 A.M. EST: Clarifying what is Project Vulcan. It’s a project that serves as an underpinning for all of IBM’s new products.Back in a bit!1:07 PM: Doing a live blog interview with Kevin Cavanugh, vice president of business and technology strategy. He says the inflection point is as important as it was for mainframes to departmental or from departmental to PC. This is a step beyond the Internet where people are creating their own content. That is transformative of how businesses will operate. Project Vulcan is an articulation of the strategy Notes Next, Connection Next, Sametime Next are the outputs of Project Vulcan. We asked Cavanaugh about Lotus becoming more like a platform.In its current form it seems more like a network of apps. He said IBM reacts negatively to the thought of a platform as thy believe they have evolved into a closed concept. He said you have to buy this stack and it has to run on this stack. “We talk of it generally as a social business framework with cross product APIs,” he sad. “We committed to adding the embedded aspects of OpenSocial for shared experiences with Sharebox, which integrates different widgets. IBM executives have been talking quite a bit about open standards. They cite HTML 5 as of importance.Cavanaugh said It used to be you could not do rapid development on the browser. But that is changing.WebKit browser brought along HTML 5. We have a broad standards effort. We get our say at the table. We are pushing state of the art. The standards efforts become discussions that come down to the details of implementation. “I find it hard to come up with all encompassing set of themes,” Cavanaugh said. “I think there is a vision of offline. We have had the richest offline experience of anyone in the industry.”Years ago Cavanaugh had a discussion with a group of Japanese experts in mobile technology. They said you have to think of the tunnel problems. They meant train tunnels. Others articulate it as the plane problem. So connectivity is getting more common but it is not 100%.Social business is still in the adoption stage but Cavanaugh said IBM has passed the tipping point and others are doing so, too.On the topic of activity streams, Cavanaugh agrees that they are becoming a standard for the archetypical modern application.The community has benefitted from RSS and Atom. Consumer apps like Facebook have taught a whole generation of people to interact with a stream of content. In the business world that stream will be richer. You might comment on a colleague’s engineer design. You may mark an edit. You combine these streams with analytics and you both avoid information overflow and you recognize patterns in activity streams. IBM Lotusphere is now just getting underway. It’s fiddling and super rock. That is all I can call it. We’ll be live blogging through the two days here at Lotusphere. The whole theme is about social business, which says a lot about the evolution of the market and a testament to the innovation of the open Web.Let’s get started.8:12 A.M EST: Kevin Spacey is the special mystery guest. He just did his impression of President Bill Clinton, who apparently likes his impersonations. Spacey is now working director at the Old Vick in London, a world famous theater.8:16 AM EST: Spacey is talking how social business has helped his career. He helped create a Web-based community for people in the the arts community. He is talking about how Facebook was created. He helped produce Social Network. He said when he was first told about the story of Eduardo Saverin and the way that the rise of Facebook ruined Eduardo’s friendship with Mark Zuckerberg.8:23 A.M EST: Spacey said he and his colleagues reached out to Saverin. A book deal was done and the film was on its way, By the time it was released, Facebook had 500 million users. Spacey and his colleagues had tapped into the zeitgeist.8:26 AM EST: Stay open and listen to other’s points of view, Spacey says. It may be a success and you may piss enough people off. Then you will know it is a success. Great opening. Spacey set a great tone for the event.8:28 A.M EST: Lotus General Manager Alistair Rennie is back on stage. He is talking about the customers such as BASF that will be at the event to talk about social business. The Twitter stream is hopping. Follow #ls11.8:33 A.M. EST: Looking at a slide that shows quotes from famous people who were way off about their predictions. Rennie’s favorite is Bill Gate’s quote that 640k of memory is all we will ever need. “I love this one,” Rennie said.8:36 A.M. EST: Companies using social technologies simply outperform their competitors. The idea behind the social business transformation is what we have all known. We have always put people at the center of the process. Social business is not about shuffling documents. It’s about people.8:37 EST: IBM will offer a social framework and it seeks to catalyze the community. If you are a developer, you need to develop a new generation of solutions. Open standards will be mor important than ever. Social business is open and transparent but needs to be augmented with enterprise grade security. IBM will dramatically bolster the depth of capabilities that offers innovation in such areas as unified communications. 8:40 A.M EST It is your time, Rennie says. It’s not about the blog post or the occasional tweet. It’s about making it a part of business.8:44 AM EST: Jim Balsillie,Co-CEO of Research in Motion is showing off the Blackberry PlayBook. He says it delivers an unmatched Web experience. He points to the native Flash experience so you do not need an app for the Web. For mobility, you don’t need an app for the Web. All we can say is that it looks like a browser based smartphone.8:48 AM EST: Blackberry PlayBook is CIO approved, Balsillie says. Ugh, CIO? Social business – do those two jive? 8:50 A.M EST: IBM Executive Jeff Schick is in stage. Very popular guy. He is doing a panel with executives from large, multi-national companies. Remember, this is IBM.8:54 A.M. EST: From the Twitter stream, Paul Greenberg says “… systems more integrated, intelligent interconnected, but they don’t run on autopilot. Another key point.”9:10 A.M. EST: Sandy Carter, rising IBM star, up on stage following panel. Two women in a row that have appeared on stage! Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

December 1

Rights group protests ‘harassment’ of activists, locals in Niyamgiri

first_imgThe People’s Union for Democratic Rights, a Delhi-based civil liberties and democratic rights organisation, has expressed concern over “intimidation and death threats to public-spirited individuals and professionals in the Niyamgiri region by the office of the Superintendent of Police, Kalahandi”.In a statement, the PUDR said that Padmanabha Choudhury, a journalist, had been invited by the villagers to cover a meeting on Forest Rights Act at Laptaguda in Chatrapur panchayat in Lanjigarh block of the district on June 17. Policemen visited him at his house that very evening and asked him to accompany them to the Lanjigarh police station, alleging that he had attended a Maoist meeting.“Mr. Chaudhury’s motorcycle key was forcibly taken from him and the vehicle detained at the police station. He waited two days to meet the superintendent of police in his office. On June 19, the SP interrogated him and began abusing him in filthy language… He [Mr. Chaudhury] repeatedly informed him that the meeting was a discussion on FRAand that the villagers are planning to meet the district magistrate too. The SP did not heed his explanation, but threatened to beat him with a plastic cable, and threatened to have him killed in an encounter if he argued about why he attended the Maoist meeting,” the PUDR statement said.“Most shaken and tense with these threats and intimidation by the SP to go yet again to his office, the journalist reached the State Human Rights Commission in Bhubaneswar and registered a complaint stating that he is in fear of his safety and his life.”The PUDR statement, signed by its secretaries — Deepika Tandon and Shahana Bhattacharya — said that Mr. Chaudhury’s intimidation forms part of the relentless harassment, custodial violence and illegal detentions of people of Niyamgiri for resisting bauxite mining by Vedanta in their hills.“Previously, the Kalahandi police and administration have targeted British Kumar, a youth leader of the Khandualamli Suraksha Samiti and Bhumi Adhikaar Suraksha Samiti, Lingaraj Azad and Lada Sikaka, members of Niyamgiri Suraksha Samiti, on allegations of association with Maoists, while they attempt to assert their constitutional rights and bring attention to the ongoing rights violations and repression in the area,” said the PUDR statement.The organisation said that in 2013, 12 gram sabhas in the area had unanimously rejected bauxite mining by Vedanta in the Niyamgiri hills pursuant to a Supreme Court order. Instead of implementing the verdict of the Supreme Court and the decision of the gram sabhas under the FRA, the Odisha government is using targeted persecution of locals and journalists to crush opposition to the project, it added.The PUDR demanded that the Odisha government should initiate action against the SP for targeted intimidation of the journalist and local activists and end violation of democratic rights of the people of Niyamgiri and those seeking to expose the ongoing human rights violations in the area.last_img read more

November 28

Mugabi picks Horn over Pacquiao

first_imgJohn “The Beast” Mugabi. Photo by Roy LuarcaBRISBANE, Australia—His savage fight against Marvelous Marvin Hagler in 1986 cemented John Mugabi’s legacy as a fierce warrior.Though he eventually got halted in the 11th round of their world middleweight title unification bout, John Mugabi gave Hagler enough pounding from his dynamite fists that squeezed out some of his fighting juices.Mugabi, dubbed “The Beast” for his ferocity in the ring, was present during the press conference of “Battle of Brisbane” between Manny Pacquiao and Jeff Horn Wednesday.ADVERTISEMENT Another vape smoker nabbed in Lucena Mugabi actually won all his first 25 fights by knockout before being thrown into the fray against Hagler, who was then making his 11th title defense at Caesar’s Palace in Las Vegas.Sports Related Videospowered by AdSparcRead Next Don’t miss out on the latest news and information. Now weighing over 200 pounds and 57 years old, Mugabi, an Ugandan who has settled down here, was there to lend support to Horn.Naturally, he picked Horn to prevail over Pacquiao.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutMugabi, who was a silver medalist in the Moscow Olympics, said Horn has the power and strength to dethrone Pacquiao.“Pacquiao is a great boxer but Horn can beat him,” said Mugabi, who wound up with a 42-7-1 record, including 39 knockouts. What ‘missteps’? China furious as Trump signs bills in support of Hong Kong Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Pagasa: Kammuri now a typhoon, may enter PAR by weekend Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games MOST READ Lacson: SEA Games fund put in foundation like ‘Napoles case’ LOOK: Jane De Leon meets fellow ‘Darna’ Marian Rivera Djokovic seeks answers after decline and fall Pagasa: Kammuri now a typhoon, may enter PAR by weekend LATEST STORIES View commentslast_img read more

October 28

2 days agoRafael Garcia thrilled with first pro Everton deal

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Rafael Garcia thrilled with first pro Everton dealby Paul Vegas2 days agoSend to a friendShare the loveRafael Garcia has signed a first pro Everton deal until the end of June 2022 after turning 17 earlier this month.A first pro deal is a reward for the youngster despite confirmation that he will miss the rest of this season, having suffered an ACL injury while in pre-season.”Signing a first pro contract is a huge thing and hopefully it will be the start of something big,” Garcia told evertonfc.com.”I’ve had so much help since I’ve joined Everton, from my teammates, my coaches and the staff.”The people at Everton are very nice and very kind. The transition has been easy.”It is a great club to be at, with a brilliant history.”Getting the injury was a blow but the aim is to get back for pre-season next year and be stronger and fitter than I was.” last_img read more

October 16

Richard Branson And Bill Clinton Help Launch Haiti Forest Initiative

first_imgNobel Peace Prize Laureate Professor Muhammad Yunus, founder of Yunus Social Business, Sir Richard Branson, founder of Virgin Unite, and U.S. President Bill Clinton, founder of the Clinton Foundation, announced last Sunday the launch of a new social initiative called Haiti Forest.The partnership aims to solve social and environmental problems in Haiti by bringing sustainable, productive and socially responsible forests to the country.Ten thousand hectares of land are being promised by the Ministries of Agriculture and Environment to develop the new, bold Haiti Forest Initiative in the Artibonite and northern part of the country. Haiti Forest has full support of the Government of Haiti and is in line with the priorities of the Government to support long-term reconstruction efforts, especially those that create jobs and promoting economic opportunities. The multi-year project will provide affordable food, timber, and employment in Haiti, and will be organized as a Social Business – a company set-up for maximizing social benefit rather than private profit.“I am pleased that my Foundation is working with Yunus Social Business and Virgin Unite,” said President Bill Clinton. “Through this partnership, we hope to create a replicable model for programs that demonstrate long-term, positive social and environmental impact as well as economic benefits across Haiti.”“Haiti Forest is an example how social business represents a unique opportunity to drive economic growth in Haiti,” said Nobel Peace Laureate Professor Muhammad Yunus, founder of Yunus Social Business. “Social Businesses like Haiti Forest that are aimed at an environmental or social need represent not only the solutions to these pressing issues, but the financially sustainable means for continued development in Haiti.”“Virgin Unite is very pleased to partner with the Yunus Social Business Initiative and the Clinton Foundation to invest in supporting entrepreneurial solutions to generate reforestation and sustainable livelihoods in Haiti,” said Richard Branson, founder of Virgin Unite. “This project will create much-needed economic opportunities for many and is wonderful way to do something good for our planet and the people of Haiti.”The new initiative’s four main objectives are: to re-forest Haiti; provide sustainable livelihoods to farmers; and over the long term help mitigate Haiti’s dependency on food imports; and help identify alternative fuel sources to reduce usage of charcoal. To ensure that the benefits of re-forestation are lasting and durable, Haiti Forest will empower micro-entrepreneurs and local communities to preserve and maintain their country’s forests.The announcement marks the beginning of a six-month planning and preparation study that will form the basis of the Haiti Forest pilot program. The study will work closely with Haitian rural communities and small holder farmers to determine what trees and crops should be planted, engage community leaders on the reforestation aspects of the project, and work with government to identify applicable land areas.The Haiti Forest partnership was created out of a recognized need to address environmental degradation and deforestation in a sustainable way. Haiti has lost virtually all of its forests over the last half-century, resulting in massive soil erosion and a consequent decline in the amount of arable land. By enabling sustainable forest management, Haiti Forest works toward providing a model to help reverse this trend.Source:PR Newswirelast_img read more